Implement a turnkey evaluation process with no new software to learn or manage

Who We Are

An independent company dedicated to the evaluation and measurement of sponsorships. We do not buy, sell or activate sponsorships. Our focus is on providing a completely objective service.

How We Help

We provide a fully-managed service to implement a consistent and quantitative approach to sponsorships, track and improve performance, defend and increase budgets, manage proposals and more. 

How We Do It 

Using Return on Objectives principles, we establish customized criteria for each client to measure their sponsorships. We then institute and fully manage the data collection and reporting of insights.

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"Football sponsorship market should go online"


"Grassroots sponsorship is set to boom"


"Why the financial crisis was the making of the modern sponsorship industry" read more...

Jersey Mike's Subs

"R.O.O. Sponsorship has been invaluable to our local sponsorship efforts. As a result of their turnkey evaluation process, we have consistent data and insights to know which sponsorships work best and where to focus resources. And the best part - we didn’t have to learn and subsequently manage new software." Randy Scott, NE Region Multi-Unit Franchisee

ACS International Schools

"Our commitment to the wider community has led to specific marketing campaigns aimed at raising awareness about our bursary programmesand how to apply. Mark has been able to help us target specific organisations and select successful sports sponsorship activities." Catherine Colman, Campaign & Events Manager

The Jockey Club

"As we evolve community engagement around our racecourses, Mark's knowledge has really helped us to develop strategy and a successful approach building new and lasting partnerships that benefit all." Alan Davis, Regional Marketing Manager, London


"Mark is one of the few sponsorship professionals who genuinely has a global perspective right across the partnership landscape. Perhaps the stand-out strand of his skill set revolves around an in-depth understanding of data - particulary in terms of evaluation, benchmarking, effectiveness and value." Jeremy Edwards, Director of Content

Blackrock Expert Services

"Mark represented my company to evaluate a medium-term and effective sports sponsorship deal with an international sports property. I found his advice and guidance to be excellent, and he is clearly someone who is truly expert in his field." David Barry, Founder & Chairman


“Since developing Sky’s creative and content production offering to supporting our international advertising partners at Sky, Mark’s experience in brand sponsorship and activation has played a key role in shaping our methods in cross territory, campaign measurement and reporting."​​ Michael Jones, Head of Int Sales & Partnerships


Contact Us

Learn more and schedule a demo

In the U.S.

203 943 8694​

In the U.K.

44 (0)  1932 508511