Implement a turnkey evaluation process with no new software to learn or manage

An independent company dedicated to the evaluation and measurement of sponsorships. We do not buy, sell or activate sponsorships. Our focus is on providing a completely objective service.

Who We Are

We provide a fully-managed service to implement a consistent and quantitative approach to sponsorships, track and improve performance, defend and increase budgets, manage proposals and more. 

How We Help

Using Return on Objectives principles, we establish customized criteria for each client to measure their sponsorships. We then institute and fully manage the data collection and reporting of insights.

How We Do It 

SportBusiness Logo.png

Why the financial crisis was the making of the modern sponsorship industry

Mark Cornish, founder of ROO Sponsorship, explains how the sponsorship industry was forced to take stock and get better at more