Implement a turnkey evaluation process with no new software to learn or manage
Who We Are
An independent company dedicated to the evaluation and measurement of sponsorships. We do not buy, sell or activate sponsorships. Our focus is on providing a completely objective service.
How We Help
We provide a fully-managed service to implement a consistent and quantitative approach to sponsorships, track and improve performance, defend and increase budgets, manage proposals and more.
How We Do It
Using Return on Objectives principles, we establish customized criteria for each client to measure their sponsorships. We then institute and fully manage the data collection and reporting of insights.
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Activative
"Mark is one of the few sponsorship professionals who genuinely has a global perspective right across the partnership landscape. Perhaps the stand-out strand of his skill set revolves around an in-depth understanding of data - particulary in terms of evaluation, benchmarking, effectiveness and value."
Blackrock Expert Services
"Mark represented my company to evaluate a medium-term and effective sports sponsorship deal with an international sports property. I found his advice and guidance to be excellent, and he is clearly someone who is truly expert in his field."
Sky
“Since developing Sky’s creative and content production offering to supporting our international advertising partners at Sky, Mark’s experience in brand sponsorship and activation has played a key role in shaping our methods in cross territory, campaign measurement and reporting."
Activative
"Mark is one of the few sponsorship professionals who genuinely has a global perspective right across the partnership landscape. Perhaps the stand-out strand of his skill set revolves around an in-depth understanding of data - particulary in terms of evaluation, benchmarking, effectiveness and value."
Blackrock Expert Services
"Mark represented my company to evaluate a medium-term and effective sports sponsorship deal with an international sports property. I found his advice and guidance to be excellent, and he is clearly someone who is truly expert in his field."
Sky
“Since developing Sky’s creative and content production offering to supporting our international advertising partners at Sky, Mark’s experience in brand sponsorship and activation has played a key role in shaping our methods in cross territory, campaign measurement and reporting."
Contact Us
Learn more and schedule a demo
In the U.S.
203 943 8694
In the U.K.
44 (0) 1932 508511