Why the financial crisis was the making of the modern sponsorship industry
Mark Cornish, founder of ROO Sponsorship, explains how the sponsorship industry was forced to take stock and get better at evaluation...read more
R.O.O. Sponsorship is an independent company with decades of sponsorship evaluation experience. We do not buy, sell or activate sponsorships. We focus on providing an objective service with a customized evaluation tool and have experience evaluating thousands of sponsorships for hundreds of brands across the world.
Sponsorship is a creative business, which should be supported with a robust and disciplined quantitative evaluation process. Companies are continually applying more governance and science around the decision-making process related to sponsorships. This is a great sign of industry maturity and R.O.O. Sponsorship is dedicated to helping sponsors improve their performance.
