With so many products across sponsorship evaluation, valuation, market intelligence, media and market research the landscape is challenging for even the most sophisticated organizations. R.O.O. Sponsorship helps navigate and implement the best approach for you by applying decades of experience and a specific Return on Objectives methodology.

Based on a comprehensive set of key performance  indicators and weighted criteria.

Quantitative Performance

Including all sponsorship costs such as rights and service fees, activation and value in kind.

Cost Efficiency

Between sponsorships with insights and benchmarks that lead to better decision making and performance.


We learn about your current sponsorship structure and strategy. During a workshop, we then create weighting for each criterion such as brand, marketing, sales, community, target audience and social purpose objectives.

Step 1:

Discovery and Workshop 

We develop customized reporting and analysis for your individual sponsorships and create dashboards for your aggregated portfolio. You will be able to access all this information via a personalized secure online portal. 

Step 3:

Reporting and Dashboards

We create your online questionnaires. These are used to evaluate sponsorship proposals or gather post-sponsorship results from internal stakeholders, event promoters, properties, research firms, and media agencies. 

Step 2:

Evaluation Questionnaires

We do not sell you a do-it-yourself software subscription. Instead, we remain accountable and serve as an extension of your company by fully managing your process and providing ongoing consultation and execution. 

Step 4:

Ongoing Management and Optimization