With so many products across sponsorship evaluation, valuation, market intelligence, media and market research the landscape is challenging for even the most sophisticated organizations. R.O.O. Sponsorship helps navigate and implement the best approach for you by applying decades of experience and a specific Return on Objectives methodology.

Quantitative Performance

Based on a comprehensive set of key performance  indicators and weighted criteria.

Cost Efficiency

Including all sponsorship costs such as rights and service fees, activation and value in kind.


Between sponsorships with insights and benchmarks that lead to better decision making and performance.

Step 1:

Discovery and Workshop 

We learn about your current sponsorship structure and strategy. During a workshop, we then create weighting for each criterion such as brand, marketing, sales, community, target audience and social purpose objectives.

Step 3:

Reporting and Dashboards

We develop customized reporting and analysis for your individual sponsorships and create dashboards for your aggregated portfolio. You will be able to access all this information via a personalized secure online portal. 

Step 2:

Evaluation Questionnaires

We create your online questionnaires. These are used to evaluate sponsorship proposals or gather post-sponsorship results from internal stakeholders, event promoters, properties, research firms, and media agencies. 

Step 4:

Ongoing Management and Optimization

We do not sell you a do-it-yourself software subscription. Instead, we remain accountable and serve as an extension of your company by fully managing your process and providing ongoing consultation and execution.