R.O.O. Sponsorship is an independent company with decades of sponsorship evaluation experience. We do not buy, sell or activate sponsorships. We focus on providing an objective service with a customized evaluation tool and have experience evaluating thousands of sponsorships for hundreds of brands across the world.

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Sponsorship is a creative business, which should be supported with a robust and disciplined quantitative evaluation process. Companies are continually applying more governance and science around the decision-making process related to sponsorships. This is a great sign of industry maturity and R.O.O. Sponsorship is dedicated to helping sponsors improve their performance.